Writing and editing go hand-in-hand. The hardest part about a story or writing assignment is getting started. After the first sentence is formed and written, the rest usually follows. Lastly, the proofreading and tweaking portion. A great editing tip? Read the copy backwards to catch anything you may have missed after a few passes.
Highlighting an associate is a balance of bringing out their personal story as well as the company's role within that story.
No matter what media - online, print or magazine - compelling content is key.
People relate to the human element.
Product descriptions need a little more punch? Advertorial copy can still have wit and zing.