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Writing and editing go hand-in-hand. The hardest part about a story or writing assignment is getting started. After the first sentence is formed and written, the rest usually follows. Lastly, the proofreading and tweaking portion. A great editing tip? Read the copy backwards to catch anything you may have missed after a few passes.

Feature Writing

No matter what media - online, print or magazine - compelling content is key.

People relate to the human element.







Product Descriptions

Product descriptions need a little more punch? Advertorial copy can still have wit and zing.  





Highlighting an associate is a balance of bringing out their personal story as well as the company's role within that story.




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